Google To Offer Daily Deals
0Not content to be left out of the daily deal phenomenon, Google has officially launched their own deal-of-the-day service.
Google Offers went live yesterday with support for 4 US cities – NYC, San Francisco, Portland and Oakland. From the Google Offers support page, “Google Offers BETA will get you great deals in your city on things you like and things you need. Whether it’s half off a title at the corner bookstore or a meal at a local restaurant, the offers will be delivered right to your inbox.”
Google offered to buy the leading deals website, Groupon, in December for $6 Billion, and was politely declined.
Google Offers looks to have several distinct advantages over it’s competitors – most attributable to Google’s size and positioning in the search world. Assuming they share data between their products, Google has access to most web queries regarding the already popular Groupon – things like “why groupon sucks” (19million hits) or “why groupon doesn’t work” (3million hits) have undoubtedly been scoured over by Google employees.
With so many daily deals websites, it may be time to take a more serious look at aggregators like Yipit and DealSurf.
