Sheppix

I’m going to start this blog post by throwing some numbers at you. I can almost hear my journalist dad screaming in my ear, “Brad, you don’t start articles off with something boring like numbers; you have to hook them in and weave the numbers into the interesting stuff.” Unfortunately, I’m feeling a little more to the point this afternoon, so you guys get to start off reading numbers

• 234 million people in the United States have mobile phones – 50% of those use their phones for searching in some capacity.
• Over 70 million people in the United States have smartphones – almost all of those use their phones for searching (this doesn’t even include the 10 million iPad and Tablet users).
• 50% of phones being purchased in the United States are smartphones.

Here’s your takeaway: a huge amount of people use their mobile devices for conducting internet searches and that number is only going up.

Since mobile searching is the newest dominant advertising outlet for businesses. It is in a perfect spot – old enough to have a proven track record, but new enough to not have a ton of competition. Right now, mobile advertising costs 30% less per lead generated than advertising on desktop devices. If you are working on a somewhat limited budget like most small businesses are, this is definitely an outlet worth exploring. If you make the effort there, you won’t be sorry.