Sheppix

E-commerce companies have the luxury of allowing others sell your products for you. Customers discover your products through websites they frequent. You pay a small percentage (of your determining) of those sales to the affiliate.

The benefit:

• Eliminate the need for a large branding campaign by promoting product on websites larger than your own.
• Increase sales. Customers clicking through to your website are ready to buy.
• Increase ROI. We identify targeted placement and do the work. You reap the return.

Enhance your retention and acquisition efforts by monitoring and managing your online reputation.

We send an alert when someone mentions your company online, through any social media network, including Facebook, Twitter and more. You then have the ability to immediately interact with the person making the comment, privately or publicly.

Alternately we can put systems in place to monitor comments made about your competition. When a dissatisfied customer comments, you have the ability to quickly interact and potentially convert them to your customer.

Let your competitors do the work for you. Discover where and how your competitors are marketing online. Track their results. Emulate their strengths and attack their weaknesses. Using competitive data, we drill down to learn how much your competitors are spending online, where they are spending it and their ROI. We use this data to provide an analysis of their online strengths and weaknesses and make solid recommendations for your online strategy.

Increase sales and awareness while making efficient use of your marketing budget.

Identify your target, display your ad and reserve your budget for potential clients who click through to your website. Your online ad can be targeted based on keywords and geographic location. Everyone entering the specific keyword sees your ad, increasing awareness. Our online advertising experts design your ad in a manner to effectively reach potential clients. You only pay when one of those leads clicks through to your website. You determine the budget. Use our expertise to acquire new potential customers and generate sales.

Technology in this area is expanding to allow the ability to target more specific demographics. Depending on your situation and product, we may be able to reach prospects based on role, age and income level.

Build awareness and generate website traffic. When a potential customer is perusing the web, you want them to find you or your product. Ultimately it’s that simple. Unfortunately search engines continually change the rules and make SEO very complex. Staying on top of these ever-evolving changes is what we do–and what we love.

There are two main factors to SEO management:

1. Optimization of your website. This requires “clean code”, a sitemap and numerous other website details to ensure search engines properly “read” the website.
2. Local search visibility and other link building practices external to your website.

If your website is built by Sheppix, we go through a due diligence process to ensure no matter how elaborate the website design, pertinent details are incorporated for maximum SEO benefit. If the website was built elsewhere, our developers clean up the website for the same results. Our internet professionals then gain inclusion in local business directories, GPS providers and other link building websites.

Further, we do not sacrifice integrity–yours or ours. We achieve maximum results for our clients while adhering to the rules. Some companies have gone outside those rules and seen huge short-term payoffs. When caught, they are black-listed by search engines, face a PR crises and sales plummet. Our focus is on the long-term, while maintaining a positive reputation.

Take Affiliate Marketing to the next level and you have Shopping Engine Management. If you sell a product via e-commerce, this is an extremely effective way of selling and managing your marketing budget. We list your product on all the major shopping networks and do all the work, including managing your product list within each website. Typically when someone clicks through this medium they are in the cart and ready to buy.

We remove overwhelming from social media and create a plan to build followers, generate results and make it manageable.

After gaining an understanding of your business and industry, we develop a roadmap to accomplish your business goals and objectives. This includes recommended venues, frequency of communication and approach. We train your employees for implementation and turn them into in-house social media experts.