Search Engine Optimization
Build awareness and generate website traffic. When a potential customer is perusing the
web, you want them to find you or your product. Ultimately it’s that simple. Unfortunately
search engines continually change the rules and make SEO very complex. Staying on top of
these ever-evolving changes is what we do–and what we love.
There are two main factors to SEO management:
1. Optimization of your website. This requires “clean code”, a sitemap and numerous other
website details to ensure search engines properly “read” the website.
2. Local search visibility and other link building practices external to your website.
If your website is built by Sheppix, we go through a due diligence process to ensure no
matter how elaborate the website design, pertinent details are incorporated for maximum
SEO benefit. If the website was built elsewhere, our developers clean up the website for the
same results. Our internet professionals then gain inclusion in local business directories,
GPS providers and other link building websites.
Further, we do not sacrifice integrity–yours or ours. We achieve maximum results for our
clients while adhering to the rules. Some companies have gone outside those rules and seen
huge short-term payoffs. When caught, they are black-listed by search engines, face a PR
crises and sales plummet. Our focus is on the long-term, while maintaining a positive
reputation.





